EDMMOND STUDIOS (Valencia, Spain)

Edmmond Valencia’s project is located in front of one of the most emblematic monuments of the city, the Mercado de Colón, and therefore the façade of the store reflects the elegance and sobriety of this location.

Awards & Publications

The interior of the store uses a very limited palette of colors and materials, which conceptualizes the intervention in the use of white walls to increase luminosity, continuous microcement flooring to enlarge the space and ash woodwork in the decorative details, to provide warmth.

At this decorative level, the design of prisms hanging from the ceiling stands out, creating an effect of attraction for pedestrians and guiding them towards the interior of the store, where the display furniture does not monopolize the decorative prominence and is limited to niches and donkeys embedded in the wall, always illuminated from the shelves immediately above.

At the back of the store, the fitting rooms recreate beach huts by using wooden slats that outline their silhouette. They are located near a space for displaying shoes and a waiting bench that has, as in other parts of the store, elements of vegetation and the brand’s own signage.

All this intervention reflects the informal air and striking design that the brand wants to convey by establishing itself in the city.

Architecture, design and construction: Destudio
Photos: Germán Cabo

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